What is SMS Marketing

Short message service (SMS) marketing is a relatively new marketing technique that focuses on the use of text messaging to spread a marketing message. The process involves preparing one or more text messages offering such things as specials, new products, or new information about a product. These may be done in house or by a professional marketing group. This new media marketing concept is catching on in a variety of different fields after originating in the wireless industry.
One of the first groups of companies to make use of SMS marketing were the cellular service providers themselves. These companies had a natural customer base and already had every customer’s cell phone number. Further, the cell company already had the technology and access, making it a very cheap option to reach customer quickly. Companies could use this tool as a way to promote upcoming products, such as new phones, or new services over the cellular network.

Often, those involved in SMS marketing already have a pre-existing relationship with the customer, which is why the phone numbers are easy to get.

Why Use Sms Marketing

Amazingly, many organizations think you need to already have a list of phone numbers, or worse, you need to buy this list before you can start sending out text messages. Not only is sending unauthorized text message terribly ineffective, it’s illegal and could lead to lawsuits and penalties. The effective and legal way to do SMS marketing is to grow your own list through campaigns promoted to your targeted audience.

You don’t need to get your own shortcode.

One of the first questions we get from newcomers to SMS marketing is, “How do I get my own shortcode?” While some large brands may find value in getting their own shortcode, most businesses and non-profits can save the expense and hassle. Like many SMS marketing providers, we provide our shared shortcodes to clients. This saves them money and allows them to get up and running quickly.

It doesn’t cost a lot and it’s very cost-effective.

Frequently, marketers are surprised to hear the entry-level costs for SMS marketing. For whatever reason, even small organizations assume it will be a significant investment for them to start using this technology (it’s not!). Once they learn how small the investment is, they quickly stop worrying about how difficult it will be for them to prove the value to their bosses.

It’s extremely easy to setup and manage.